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Friends With Business Benefits

May 29, 2019

Having recently pivoted her business, Charlie shares her current struggles with marketing herself online and talking about her services on platforms that, up until now, have been predominantly personal ones.

We discuss finding the balance between personal content vs business content and talk about the difference between...


May 22, 2019

With Franky preparing for her first proper speaking gig, we dive into a conversation about expertise. What makes someone an expert and will we ever feel like experts ourselves?

As well as discussing qualifications and the absence of external validation when you’re self-employed, we also examine imposter syndrome and...


May 15, 2019

Mailing lists have been at the forefront of our minds as we both (finally) launch our own newsletters. In this episode we dive into the subject together, exploring the role of email marketing in our respective businesses.

We ask why mailing lists are important and how they can work as part of a broader...


May 8, 2019

In this episode, we discuss a hot topic - visibility. We start by chatting about how we show up online and ensure we’re visible, as well as what we struggle with in relation to this.

We dive into the differences between introverts and extroverts, discussing which label we most identify with. Franky shares her...


May 1, 2019

In today’s episode, we discuss blogging and the key role it’s played in our careers so far. As well as sharing how we got started, we discuss what blogging looks like for us now.  

Touching on SEO and content planning, we talk about blogging for business, describing how posts can function as part of a broader...